Background

The client, a renowned growth consultancy firm, offers dedicated support for small, medium, and enterprise businesses. Their mission is to provide comprehensive growth consultancy and marketing services, ensuring their clients achieve measurable success. They approached us to optimise their PPC campaigns, integrate HubSpot for accurate ROI measurement, and enhance their landing pages to boost conversions.

Challenge

The client needed a robust digital marketing strategy to drive high-quality leads while maintaining a cost-effective CPA (Cost Per Acquisition). They also required a system for accurate ROI measurement down to individual keywords and optimised landing pages to improve user experience and conversion rates.

Solution

PPC Management: We took over the PPC campaigns for the client on Google Ads and Bing Ads. Our focus was on targeting high-intent keywords and optimising the ad copy and bidding strategies to ensure maximum ROI.

HubSpot Integration: To ensure accurate ROI measurement, we integrated HubSpot with clients’ existing CRM. This integration allowed for detailed tracking of leads and conversions, attributing them accurately to specific keywords and campaigns.

Landing Page Optimisation: We revamped the landing pages to improve user experience and conversion rates. This involved A/B testing various elements, including headlines, CTAs, and forms, to identify the most effective combinations.

Results

High-Quality Leads: Our PPC campaigns successfully drove multiple high-quality leads that were in-market and ready to convert. This resulted in a consistent flow of valuable leads for the client.

Cost-Effective CPA: Through continuous optimisation and strategic bidding, we maintained a CPA that met the client’s expectations, ensuring cost-effectiveness without compromising on lead quality.

Accurate ROI Measurement: The integration of HubSpot enabled detailed ROI measurement. The client could now track the performance of their campaigns down to individual keywords, providing clear insights into what was driving their success.

Improved Conversion Rates: Our optimised landing pages significantly improved conversion rates, contributing to the overall success of the PPC campaigns.

How Did We Do?

Claire, the Managing Director kindly reviewed us via third-party platform, Clutch. 

They are ever responsive, and no job is too small for them. They showcase effective team management.

Discoverable has helped the client boost their PPC and SEO traffic and conversions significantly. Their team impresses the client with their responsiveness, effective team management, and willingness to go the extra mile to achieve the best results. Moreover, they communicate via virtual meetings. 

Read the full review here.