Background

Safeplay Playground Services specialises in the inspection, maintenance, and installation of playground equipment. They had not previously engaged in PPC or SEO and approached us to build their digital presence from the ground up. They needed a comprehensive digital marketing strategy to drive relevant leads and grow their business online.

Challenge

Safeplay required an effective digital marketing strategy that would establish their presence on both Google and Bing. They needed us to build their PPC and SEO campaigns from scratch, ensuring these efforts would generate high-quality leads. Additionally, accurate data tracking and integration with HubSpot were essential for measuring the success of these campaigns.

Solution

PPC Management: We built and managed Safeplay's PPC campaigns on Google Ads and Bing Ads. This included setting up all ad accounts, creating engaging ad copy, and designing visually appealing creatives to capture the attention of potential customers.

SEO: We implemented a robust SEO strategy to improve Safeplay's organic search visibility. This involved optimising their website content, improving on-page SEO elements, and building high-quality backlinks to increase domain authority.

HubSpot Integration: To ensure comprehensive data tracking and lead management, we integrated HubSpot with Safeplay’s digital marketing campaigns. This allowed us to accurately track and attribute leads to specific keywords and campaigns, providing valuable insights into what was driving their success.

Results

High-Quality Leads: Our PPC and SEO efforts were highly successful in acquiring the most relevant leads for Safeplay. Currently, 90% of their online leads come from these digital marketing channels.

Established Online Presence: Through our comprehensive PPC and SEO strategies, Safeplay has established a strong online presence on both Google and Bing, driving consistent traffic and engagement.

Accurate Data Tracking: The integration with HubSpot enabled detailed tracking and analysis of campaign performance. Safeplay can now measure the ROI of their digital marketing efforts accurately, attributing leads and conversions to specific keywords and campaigns.

Our tailored approach to PPC and SEO management, combined with advanced data tracking through HubSpot, has enabled Safeplay to achieve their digital marketing goals. The significant increase in high-quality leads and the strong online presence demonstrate our expertise in building successful digital marketing strategies from the ground up.

For more information on how we can transform your digital marketing strategy, contact us.