Background

The London Display Company specialises in providing exhibition stands and display solutions. During the COVID-19 pandemic, they faced significant challenges and sought our expertise to navigate through this period and drive growth post-COVID. We were tasked with managing their PPC and SEO campaigns, migrating their domain, and implementing a comprehensive digital strategy to boost their online presence and lead generation.

Challenge

The primary challenge was to help The London Display sustain and grow their business through the difficulties posed by COVID-19 and to drive significant growth post-pandemic. They needed a robust digital marketing strategy that included PPC, SEO, and data integration with HubSpot. Additionally, they required assistance with domain migration and the implementation of a content strategy to drive organic traffic and generate high-quality leads.

Solution

PPC Management: We managed The London Display’s PPC campaigns on Google Ads and Bing Ads, ensuring steady growth while maintaining their target CPA. Our strategy included continuous optimisation of ad copy, keywords, and bidding strategies to drive cost-effective, high-quality traffic.

SEO: Our SEO efforts focused on increasing organic visibility and traffic. We launched an exhibitions event calendar as part of our content strategy, rolled out numerous new landing pages, and optimised existing content to improve search rankings. This led to a substantial increase in organic keywords from 200 to 1,200.

Domain Migration: We successfully migrated The London Display’s domain, ensuring minimal disruption to their online presence and maintaining their search engine rankings during the transition.

Lead Generation and Integration: To boost lead generation, we integrated Typeform on their landing pages, enhancing the user experience and increasing the number of relevant leads. We also integrated HubSpot to provide comprehensive data tracking and ROI measurement.

Results

PPC Growth: Our PPC campaigns have grown significantly while maintaining the client's target CPA. This has resulted in a consistent flow of high-quality leads and increased revenue.

Substantial Increase in Site Traffic: Through our combined PPC and SEO efforts, The London Display has seen a huge growth in site traffic. The integration of new landing pages and the exhibitions event calendar has further driven engagement and conversions.

Organic Keywords Growth: The number of organic keywords increased from 200 to 1,200, reflecting the effectiveness of our SEO strategy and content optimisation efforts.

Domain Migration Success: The domain migration was executed flawlessly, with no negative impact on search rankings or site traffic. This smooth transition ensured continued online visibility and business continuity.

Enhanced Data Tracking and Lead Generation: The integration of HubSpot and Typeform has provided The London Display with accurate data tracking and improved lead generation. This has enabled them to measure the success of their campaigns and make data-driven decisions for future growth.

For more information on how we can transform your digital marketing strategy, contact us.