Background

Arctic Shores, offering an industry leading task-based psychometric assessment for recruitment, got in touch with us in 2024, looking for help with their SEO to improve visibility for important keywords they didn’t really rank for.

Initial content audits showed us a currently under-optimised corpus of content, lots of missing opportunity, and core content buried deep in the site architecture.

How Did We Do?

In the short 9 months we’ve worked with Arctic Shores, we’ve had amazing success in moving the business towards its ultimate goals, and much more than expectations!

The most important thing we did first was get a deep understanding of the current content on the website, the industry as a whole, and performed a competitor analysis to identify areas of improvement. After prioritising quick win optimisations, larger scale content consolidation and improvement projects, new content opportunity and technical fixes, we got to work!

We’ve managed to increase visibility for their most important terms by 98% - doubling how often they’re seen by prospective clients! On one project, we managed to dominate an entire group of terms - improving 104 positions across 8 keywords, including 4 featured snippets and consistent visibility in 6 of Google’s AI Overviews!

Most importantly, this is only the beginning! We’re continuing to work closely with the Arctic Shores team to roll out continual improvements across the site, taking a holistic approach to further their brand as a trailblazer in the industry.