If you’ve ever managed a Google Ads, (formerly Google AdWords,)  account then you have almost definitely received at least 1 email that looks a bit like this:

Although these types of email can be useful if you’re just starting out or don’t have much experience in managing Google Ads accounts, they can be a bit of a pain if you’re looking into the accounts every day and spot these without the “help” of a handy automated email.

Why These Emails Are A Problem For Agencies

The main reason these emails can be annoying, however, is if you’re an agency or manage multiple Google Ads accounts for clients. You might wake up one morning and look at your messages only to find out one of your clients has messaged you confused asking why they got an email telling them an ad or keyword got disapproved in their account.

For obvious reasons, this is less than ideal. Now your client might think you’re not staying on top of their account and leaving it to gather dust. This, at least with Discoverable, is very rarely the case.

In most scenarios, an ad or keyword might get disapproved on a campaign or ad group that’s been paused or removed for a long time and aren’t even active on the account. In other cases, they might have been incorrectly reviewed or automatically flagged up and just need to be requested for another manual review.

Only receiving critical emails or turning them off altogether can help keep your inbox clutter-free, give your clients peace of mind and overall make your management experience much less stressful.

Having the option to only receive critical email alerts is perfect for people who want to have some control over their account but not the time to check it every day, but turning them off altogether is perfect for big agencies who don’t want their clients stressed without good reason.

If you’re unsure about whether PPC is the right thing for your business, check out our Pay Per Click page to learn about the benefits and how it can help grow your business!